New business lounge concept revealed: Embracing the journey of Vietnamese artisans crafting masterpieces

16/04/2025 14:53

Amidst the vibrant canvas of modern life, there have been traditional craft villages diligently and passionately preserving Vietnam’s timeless cultural heritage - the images of ceramic kilns firing through the years, pristine salt fields stretching along the coast, and artisans who dedicatedly pour their heart and soul into each creation. They skillfully breathe life into raw materials, transforming them into works of art that embody cultural essence and devotion of generations.

From the cultural and human beauty shaped into each ceramic piece or crystallized in every grain of salt, SASCO draws inspiration to craft a lounge concept deeply rooted in cultural essence — where every staff member is an artisan, and ceramic, salt symbolize the values we uphold:️▪️ Traditional ceramic kiln, humble and still on the outside yet burning with passion within, or farmers enduring under scorching sun to carry salt baskets — both evoke a business lounge team driven by passion, love and a strong work ethic.▪️ Just as ceramics are refined through fire and salt crystallizes under the sun to become exquisite works of art, SASCO embodies the same vision: to continuously strive, refine, and perfect every detail to create world-class lounges and boundless experiences for customers.

More than just a resting place, our soon-to-be-unveiled lounge, inspired by the timeless artistry of Ceramics and Salt, will present a perfect symphony of tradition & modernity, and embody SASCO’s vision: Sustainable development combined with international standards.

Coming soon.

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